SafePlay - Email Campaigns
Dashboard โ€บ Email Campaigns
Email Campaigns
Send targeted campaigns and automate compliance email workflows
Total Campaigns
7
All campaigns
๐Ÿ“ง
Sent
4
Successfully delivered
โœ…
Avg Open Rate
0%
Across sent campaigns
๐Ÿ‘๏ธ
Avg CTR
0%
Click-through rate
๐Ÿ“ˆ
0 campaigns
๐Ÿ“ง
No campaigns yet
One-time email blasts sent to a specific group of users at one time.
0 sequences
โšก
No sequences yet
Scheduled email drips sent in order on a fixed timer - no conditions or branching.
5 automations
Name
Trigger
Audience
Status
Emails
Modified
Actions
Registration Onboarding
Welcome โ†’ Assessment โ†’ NIN โ†’ Exclusion
โšก User Registered
User
Live
4 emails
1 day ago
โœ๏ธ
โธ
๐Ÿ—‘
Self-Exclusion Support
Weekly check-ins during active exclusion
โšก Exclusion Completed
User
Live
2 emails
3 days ago
โœ๏ธ
โธ
๐Ÿ—‘
High Risk Assessment
Urgent exclusion push for high-risk users
โšก High Risk Score
User
Draft
2 emails
5 days ago
โœ๏ธ
โธ
๐Ÿ—‘
Account Inactivity
Re-engage users who went quiet
โšก Inactive 30d
User
Draft
2 emails
1 week ago
โœ๏ธ
โธ
๐Ÿ—‘
Exclusion Breach Attempt
Compliance email on re-register attempt
โšก Breach Attempt
User
Live
1 email
2 days ago
โœ๏ธ
โธ
๐Ÿ—‘
Email Campaigns โ€บ Automations โ€บ New Automation
New Automation โœ๏ธ Editing existing
Name your automation
Give it a clear name and choose who it's for.
๐Ÿ‘ค
User
Registered platform users - onboarding, NIN, exclusion flows
๐Ÿข
Operator
Operator admin accounts - compliance tasks and alerts
โš–๏ธ
Regulator
Regulator accounts - oversight and escalation notices
Choose a compliance flow
Pick the template that matches your goal. All emails are pre-written - you just review and edit them. Already configured flows are greyed out.
Build your flow
All emails are pre-written. Click any step to configure it. Use Add Step to insert extra emails, delays, conditions, or actions anywhere in the flow.
Workflow click to edit
Select a step to edit it
Click any step on the left to configure it or write its email content.
โšก
Trigger
This event starts the workflow
โœ‰๏ธ
Send Email
Configure this email step
โœ๏ธ
Write Email Content
Open full editor to write the body
โ†’
โฑ
Wait / Delay
Pause before the next step runs
Why this matters: Without a delay, every email fires instantly. A delay makes the flow feel natural and gives the user time to take action before the next step checks.
โš–
Condition - IF / ELSE
The flow splits into two paths based on this rule
โœ“ YES - condition matches โ–ผ
Email sent when condition is true
Not set
โœ• NO - condition does not match โ–ผ
Email sent when condition is false
Not set
โšก
Internal Action
Runs silently - no email sent to user
No email is sent. This step tags or flags the user in the system so admins can filter and act on them later - e.g. find all users with assessment-pending.
1
Welcome Email Email 1
Send after at ยท immediately if 0
Subject{first_name}{last_name}
Preview
+ {first_name} + {platform_name}
Hi {first_name},
You're receiving this because you're registered with SafePlay.  Unsubscribe
Review your automation
Everything look right? Start when ready.
SetupEdit
Name-AudienceUser
FlowEdit
Template-Trigger-
Emails in this flowEdit
Step 1 of 4 - Setup